The Impact of Values in Your Business: Performance vs Embodiment

Reflecting on the integration of values in my business, I realised that, somewhere along the way, I stopped being so intentional about it. I’d had a difficult 12 months and I had become to focused on living and leading from my values in life that I guess I expected them to magically integrate into my business. 

The truth is it takes intention. It about more than just listing them. Its about truly living and breathing them in every area of business and alongside every decision you make.

So, why values in business?

Your values are the backbone of what I coined ‘breathable’ business. Without them, we risk suffocating under the weight of the worlds expectations.

I've worked in environments where values were lived and breathed, and others where they were performed. The difference in how "breathable" those spaces felt was night and day.

In the age where social media often presents a perfected facade, it’s important to distinguish between performing values and truly embodying them. It's easy to claim values like "integrity" or "transparency," however the real test comes after clients commit to a course, a program, or a service. This is where a disconnect can become glaringly obvious, eroding trust, not only in the visionary also in the industry as a whole. 

If you want to be sure you’re embodying your values in business, and you’re not delivering a smoke and mirrors experience to your clients I invite you to include the following question alongside every decision you make: 

“Does this anchor me deeper into my value of [X], or does it pull me away from it?”

When we shift from performing values to truly embodying them, we don’t only build businesses; we craft radiant legacies that bloom for generations to come. This shift ensures that we're not only aligning our practices with our beliefs, were also nurturing connections that reinforce trust and integrity within our industry.

Your Business Values Edit

Let’s do a quick value edit. To do this you will need to have clarity of your values, these values are yours and yours alone. We will be exploring various areas of business and a single prompt to guide you in identifying where there may be any incongruence and need for deeper alignment. 

Before you move ahead I want to remind you that if you find areas you are out of alignment with your values this is ok, there’s no need to guilt and shame yourself. Celebrate the fact you have cultivated a sense of awareness you didn’t before, because without awareness, positive and impactful change cannot take place.

Areas of business, in no particular order:

Evaluating Opportunities & Projects

Prompt: Does this opportunity enhance [insert value] in my business and personal life?

Relationships & Collaborations

Prompt: Does this relationship or collaboration foster [insert value]?

Offers & Services

Prompt: Is this offer grounded in [insert value]? If not, how can I embed it further?

Processes & Workflows

Prompt: Are these processes making my business operations more aligned with my value of [insert value]?

Marketing & Communications

Prompt: How am I weaving [insert value] into my marketing and communications?

Client Nurturance

Prompt: How can I infuse [insert value] within my client care to enhance their experience?

Team Development & Leadership

Prompt: In what ways do I lead by example to embed [insert value] in my team's culture?

Financial Decisions & Investments

Prompt: Does this investment contribute to or detract from my value of [insert value]?

Time & Capacity Management

Prompt: How does my approach to managing my time and capacity reflect [insert value], and does it support my well-being alongside my business expansion?

Personal & Professional Development

Prompt: What actions am I taking to develop myself in areas that uphold [insert value]?

Community Engagement

Prompt: How am I using the essence of [insert value] to contribute positively to my community and industry?

That is your mini business values edit is complete, how do you feel? If it feels good for you I invite you to send me a DM on Instagram and share with me your reflections. 

Embracing and integrating your values in every aspect of your business will not only enrich your professional life; it will nurture your personal life in all the ways. It's about creating a space where you and everyone your business touches can feel the true impact and magic of your movement. 

Until next time, keep nurturing your values, and watch as they cultivate a business environment that is as thriving as it is true to your vision. 

With Love,

Chloe.x